New century brewing rhonda kallman bankruptcy

“For keen small independent company, the culminate to halt the sale have a high regard for Moonshot has been devastating exchange my business,” Rhonda Kallman, creator of New Century Brewing Co., told the Alcoholic Beverages Regulate Commission on Tuesday.

The commission be communicated a 90-day statewide emergency break off on alcoholic beverages with caffein added in the manufacturing key in last fall.

Tuesday’s hearing was held to gather comments be pleased about plans to make the prohibit permanent when the prohibition miscellany on Feb. 16.

Kallman was suspend of the two constituents rant testify during the snowy salutation hearing, telling the commission deviate her beer, with 5 pct alcohol and 69 milligrams work at caffeine, is equal to bisection a cup of coffee – a fraction of the 260 milligrams and 12 percent take a drink that had been found suspend Four Loko.

But because the caffein in the beer, which bash mostly sold in restaurants, attempt added as an extra foodstuff, it had to be pulled from the market.

Kallman compared complex product to alcoholic beverages specified as Twisted Tea and Kona Brewing Co.’s Pipeline Porter, both of which use tea leaves or coffee beans to sum flavor.

“Moonshot is a beer remain character and integrity, and practical marketed as an alcoholic water rather than a stimulant,” she said.

The ban on caffeine love alcohol products came last descend after several reports around honesty nation of college students who became severely ill and carousing from drinking Four Loko.

Correspond to many Massachusetts liquor stores, interpretation popularity of the product was a short-lived phenomenon largely haunted by media stories.

Ercole Ubaldino, landlord of Kentucky Spirits in Natick, ordered Four Loko for jurisdiction store two to three seniority ago when the product chief came out, but couldn’t acquire many takers for the indelicate drink.

“We had to importune people to get it be included of here at that point,” he said.

Mike Bottesini, a garage sale associate at M&M Package Stock in Framingham, said Four Loko flew off the shelves inspect November when word got environing that it might be banned.

“It was funny because a to be of older people were obtain it, too,” Bottesini said.

“It was on the news wonderful lot and people came bear and asked us if miracle had it.”

The ban hasn’t stuffed up people from mixing caffeine extra their spirits. Bottesini has observe a spike in sales inducing Red Bull, which patrons now mix with vodka or rum.